Digital Business Masterclass:
Using Data analytics, Machine Learning and Artificial Intelligence approaches to develop company strategy
To whom:
21st century business leaders who are responsible for the future development of their business and organization.
Challenge:
Life is changing. Old goes away. New comes and takes over. Business is also changing. From the original Fortune 500 list of 1955, there are currently only 60 companies in it.
In search of directions for progress, we are increasingly finding out: "Digitize or Die". Digitization can improve Customer service, Productivity, Business scaling and other important aspects. However, it also brings new challenges.
What benefits can digitization bring? How much does it cost? Are we able to implement digitization? What data do we already have and what to do with it? How data usage improves business decisions? How to optimize customer service? How to visualize data? How to build the enterprise's digital culture? How to successfully implement digitization projects? How to build and renew strategies? Why "Digitize or Die"?
Answers to these and other questions you will find in the Digital Business Masterclass.
Goals:
N.B. This Masterclass is created for the business executives, not data analysts!
To help business owners and managers to:
- See the new possibilities of the digital age;
- Define precise tasks for digital and IT teams;
- Evaluate realistically the contribution made by digital and IT teams.
Gains:
Enhanced ability to plan and implement digital transformations through:
- A detailed understanding of digitization trends in the business environment in 21st century;
- Examples and insights of digitization in Latvia and rest of the world;
- Tools for project implementation, cost reduction, revenue increase;
- Socializing and experience sharing with other business leaders;
- Useful handouts for digital project implementation.
Registration fee:
1980 EUR + VAT
Place:
Mercure Hotel, Elizabetes street 101
Timetable:
15.00 – 18.00
Digital Business Masterclass Lecturers:

- Software Project Management
- Business Analysis
- Requirements Analysis
Experience:
- Exigen Services, Senior System Architect
- ELKO Group, Business Processes Development Director
- FMS, Sales and Marketing Director
- Lattelecom Technology, Head of Software development
- MicroLink, Project manager

Experienced Advanced Analytics leader with 15 years fintech, insurance and market research background in international environment. Strategic thinker with strong knowledge base, great leadership and people management. Target oriented, team player with strong ability to communicate and execute analytical finding to business what results in additional profit.
- Analysis
- Business Analysis
- General Insurance
Experience:
- SIA ROBOCASH, Chief Risk Officer (CRO)
- 4finance, Group Head of Data Science and Advanced Analytics
- BALTA part of RSA Group, Head of Actuarial Department, Pricing Actuary
- Factum Group (CEE network), Project manager
- TNS Latvia, Head of Data processing Department, Data Analyst

Currently managing big data and advanced analytics developments in retail industry. Qualified in data science, business intelligence, business analytics and customer insight. Specializes in transforming business questions to data solutions using a combination of communication skills and technical expertise. Contributor to local analytics community.
- Big Data Analytics and Data Science
- Business Analytics un Business Intelligence
- Analytics Automation
Experience:
- Rimi Baltic Group, Data Analytics Manager, Consumer Insights and Analytics Project Manager
- Aldaris, Part of Carlsberg Group, Business Analyst, Sales Analyst
- MTBank, Credit Department Specialist
11 evenings/44 academic hours
DAY/HOURS |
CONTENT/SUBJECT |
HOMEWORK
|
---|---|---|
1st evening (S.L.)
PRINCIPLES
4 academic hours |
Why “Digitize or Die”?
Elements of the Digital environment
|
Tool: How to identify charlatan in an interview? HW: Organization's digital maturity test |
2nd evening (S.L.)
BENEFITS vs COSTS
4 academic hours |
The Benefits of Digitalisation projects
Costs of Digitalisation projects
|
Tool: Principles of Cost/Investment Reduction HW: Company Report List |
3rd evening (A.Ē.)
DATA
4 academic hours |
Data driven decisions
Interpretation errors and their elimination
|
Tool: How much does wrong decisions cost? HW: Correlations as causations |
4th evening (A.Ē.)
DIGITAL DECISIONS
4 academic hours |
Decision-making
Causation development practical work
|
Seminar work: Correlation vs Causation
HW: Causation in the Customer service
|
5th evening (N.S.)
CUSTOMER JOURNEY
4 academic hours |
Customer Journey
Customer Journey data collection and practical use
|
Seminar work: Costs/Revenue in Customer Journey process HM: Customer Journey in our Organization |
6th evening (N.S.)
REVENUE INCREASE
4 academic hours | Revenue increase from one client
Proactive customer retention
|
Seminar work: How much can Organization financially gain from Customer Journey? M.D.: What KPI's are important in my Customer Journey? |
7th evening (A.Ē.)
REPORTS & VISUALIZATION
4 academic hours |
Business Intelligence – what is it?
|
Tool: Report effectiveness evaluation Seminar work: How much does wrong reports cost? HM: Data preparation for data stories |
8th evening (N.S.)
INTERPRETATION & USAGE
4 academic hours |
Data interpretation and mistakes
Business Intelligence done simply
|
Tool: Translation mistakes Seminar work: How to cheat with data? |
9th evening (S.L.)
DIGITALIZATION PROJECTS
4 academic hours |
Digitalization project planing
Project implementation challenges
|
Seminar work: Project progress & Analysis |
10th evening (S.L.)
DIGITAL CULTURE
4 academic hours |
Organizations and their internal readiness for digitization
Digital readiness improvement
|
Seminar work: Digital culture elements |
11th evening (A.Ē.)
DIGITAL STRATEGY
4 academic hours | Formulating Digital strategy
Digital strategy actualization
|
Seminar work: Creating a Digital strategy |
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