Effective Presentation

To whom:

Professionals from different sectors who regularly make presentations and speak in front of their working colleagues, clients, and larger audiences, to improve the effectiveness of communication.


A great presentation explains, motivates and consolidates, sells, puts on a career, helps you achieve personal and group goals. Failed presentation? It reaches the same thing. Only with a negative sign.

Every one of us naturally “knows” what a good presentation must be. By listening to the speech, the report or the statement of the idea can be explained in a reasoned way: whether we have understood the presenter's idea, whether he has convinced us whether the speech has led to sympathy and a willingness to cooperate.

However, when you have to present yourself, most people worry, mince, and falter. Willing to say everything at once, you speak a lot of words, but don’t give the thought. When you try to include all possible details on slides, you lose the material. Trying to achieve long-term goals during a single presentation creates more problems than it has been before.

How to prevent these so popular errors? How to create your own “perfect presentation”?

The answer lies through more focused questions. How do I create a presentation message? How do I design a presentation? How do you give dry and technical information exciting? How to make a convincing impression in front of an audience? How do I involve an audience? When and how to use handouts? How do I use other technical aids?

Answers to these and other questions in Effective Presentation workshop of Kārlis Apkalns.


The enhanced ability of participants to prepare a “perfect presentation” through:

  • An accurate understanding of the stages of preparation of the presentation;
  • Seeing presenters' frequent errors and solutions to correct them;
  • A broad mix of positive and negative examples;
  • Practical attempts and qualified evaluation of the presentation;
  • Handy materials for repeat and skills maintenance.

Kārlis Apkalns

  • Lecturer at Riga Graduate School of Law (RGSL), Stockholm School of Economics in Riga (SSE Riga).
  • Has worked with Coca-Cola, Electrolux, Statoil, SEB, Rietumu banka, AB.LV and other leading advertising agencies.
  • Has been IBM and Scania Marketing Manager in Latvia.        
  • Has been a TV announcer for Latvian television.
  • Has conducted similar training for the State Chancellery of Latvia, Latvenergo, University of Latvia Administration, Jeld-Wen, Klondaika, Lattelecom, Sadales tīkls, State Administration School, Ministry of Environment and Regional Development, Red Cross Medical College, Nuclear Medicine Center, SAF Tehnika, BTA, White, Ergo, Latio, TEVA, Mylan, Olainfarm, Rolling !, Lanordia, Hanseatic, VISMA, Nord Connect, Ramirent, Wurth and other organizations.
  • Requested speaker of the most popular conferences in Latvia.
  • Writes a blog about communication related topics.

Two training days/16 academic hours
Day I



Full day
8 academic hours
Presentation of an idea
  • Presentation goal
Content Organization
  • What “buy” audience?
  • Communication and communication background
  • Presentation goal
Formulating a message
  • What message will achieve the desired response?
  • Graphical organization of thoughts
Presentation examples
  • Examples of design principles
  • Examples of outlining a message
Visual design principles
  • Saturation of information
  • Fonts, backgrounds, animation, images in visualization
Animation, etc., design tools
  • Visual programming
Homework – “Professional presentation”
  • Topics: “My project”, “Department strategy”, etc.      

Visual Business Card

Presentation goals

Professional presentation                                                      
Day II


Full day
8 academic hours

Presentation techniques
  • Voice technique
  • Body language
  • Audience engagement, etc.
Managing stress during a presentation
  • Audience engagement, etc.
Homework “Professional presentation” (with video)
  • All together analysing homework
Using the presentation technique
  • Projectors, tablets, remote control, visual control, etc.
  • Working with the screen
Presenter, Space, Audience, Placement, etc.
Provision and division of information
  • Goals, principles, techniques
  • Slides, prints, cards, auxiliary materials, etc.
  • Next steps to develop presentation skills                           

Personal development plan                                                       

Registration Form