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Modern written communication

Date: Continued application | Time: 09:00-12:30 | Place: Online Learning | Membership fees: 165 EUR + VAT

Intended for:

For anyone who needs quality communication in today's business environment, to improve the quality of written communication with clients.



On paper, with a pen, we write less nowadays, however, written communication using virtual communication tools is becoming more intense and significant. Relationships with colleagues, clients, stakeholders, business decisions, fundraising and even the existence of a company depend on how effectively you know how to communicate in writing. We write emails, use instant messaging, SMS, we prepare presentations, business plans and reports. We learn to communicate accurately, succinctly, focused, and also - grammatically correct.

We know that:


  • The written message forms the all-important first impression of the company;

  • The writing skills of each team member show the company's professionalism, help achieve goals and avoid conflicts;

  • "You will not catch spilled water" - a written message can be a company's gain or loss.

How do we communicate in a business environment today? What are the features, innovations? How to put a message in written words? Which channels to choose? What are the most common mistakes? What is the etiquette of written business communication? How to avoid conflicts? How to resolve conflicts? What are Emoji and what to do with them? Do you know how to write "correctly"? Are commas still needed today?


Answers to these and other questions - at the Baibas Apkalnas seminar "Modern written communication in the business environment".

Benefits of the course:

After the training is expected:

  • created an idea of the nature and importance of written communication in the business environment;

  • the strengths and weaknesses of each participant's writing skills are identified;

  • developed ability to write 4P - accurate, complete, polite, correct;

  • created an understanding of language errors and recognized the most typical of them.

Course format:

  • Interactive lecture and discussion with an emphasis on collaborative conversation/workshanning;

  • Analysis and systematization of personal experience individually and in a group.

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Baiba Apkalna

  • Specializes in training in strategic communication and customer service (TimeBar (retail), EVRY Latvia (IT), State Blood Donor Center, Bar-Ilan University (Israel), CircleK (retail), etc.), Maxima Latvija (retail),

  • in strategic planning (Food and Veterinary Service, State School of Administration, municipalities, Latvian Ethnographic Open-Air Museum, RSU Red Cross Medical College, etc.),

  • in business modeling and value proposition development (Riga Nuclear Medicine Center, Kurzeme Business Incubator (Liepāja)),

  • in change management (LKA Latvian College of Culture), 

  • in strategic communication (School of State Administration),

  • process management, presentation


2 online learning sessions | 8 academic hours

Session I


4 academic hours


Communication and communication background

  • Communication process, role of linguistic intelligence

  • What does the Client know/not know? What is he waiting for?

  • The essence of written communication. Virtual vs Real environment

Modern communication channels

  • When to write, when to speak?

  • Advantages/Disadvantages

  • What prejudices do we encounter?

Creating a written message

  • How to convey the message in writing?

  • Message structure, guidelines

  • Email structure



How do I communicate?

Group work:

Basic structure of the company's written communication, challenges

Individual work:

Prepare an email based on the given topic

Session II


4 academic hours


Basic elements of applied communication

  • 4P: Accurate, Complete, Polite, Correct

  • What is "good style"? "Not etiquette"?

  • What do we not do in business communication!?

Read it again! Correct!

  • The writing process

  • Grammar - "right" and "wrong"

  • Are deviations allowed?

Emotion management

  • Commandments of conflict

  • Emoji advantages and disadvantages of use

  • "My attitude" and its meaning



A compilation of the most typical errors

Group work:

Analysis of work situations


Groups Emoji map of usage habits




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