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Visualizing the message

Date: Continued application | Time: 13:30-17:30 | Place: Online Learning | Membership fees: 195 EUR + VAT

Intended for:

For team and project managers, experts whose productivity is determined by the speed and efficiency of communication.



The productivity of professionals and teams is largely determined by the effectiveness of communication. However, even with the best efforts, sometimes communication is not effective. People misunderstand what the other said, do not see the causes of problems, do not see the connection and sequence of actions, creating huge problems for themselves and those around them. Why does this happen? One of the reasons is the practice of using a spoken or written message in communication.

Aristotle already said that "the soul thinks in images". Folk wisdom also says that "a picture is worth a thousand words". However, the preparation of visual presentations takes a long time, not every organization has a freely available designer, and the use of images found on the Internet is restricted by copyright. That's why we use the most easily available tools - verbal message - on a daily basis.

Is there a quick and practical solution to this situation?


Answer "YES" allows Visualization of the message. However, more nuanced questions must be answered on the way to a solution:

Why is visualization NOT art? What are the objectives of the message? What can and cannot be visualized? How to find the visual essence of the message? How to speed up communication with visual codes? How to create visual metaphors? How to use visualization digitally?

Answers to these questions - in Dace Anderson's seminar "Visualizing the message".

Benefits of the course:

Improved communication efficiency of seminar participants with:

  • a more detailed understanding of the reasons and possibilities of using visualization;

  • removed "I can't draw" barriers;

  • for tried and tested simple and quick visualization techniques;

  • handy handouts for repetition and skill maintenance..

Course format:

  • Feedback to the participants in the learning process and in the implementation of homework.

  • Participants will go home with a life-applicable "Check list", how to prepare a visual message and a small but immediately applicable visual dictionary.

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Dace Andersone

  • She learned visualization in face-to-face and online trainings with Dan Roam (USA, Napkin Academy), Dario Panigua (IT), Yuri Maleshenko (UKR), Katerina Bogina (RU,, Facilitarium (UK, London), Igor Zabolotny (Ukraine,, Anna Gorban (RU), Diane Black (USA, Doodle Institute) and still continuously improve their knowledge on the topic of visual thinking.

  • Made visual notes at the events "Lamp", "Cilvēkfaktors", Agile Riga, UX Riga, Digital Freedom Festival, LR Ministry of Education, LR State Chancellery, etc. in local and international events.

  • Illustrated the book "Transactional Negotiations", training cards "More Than Words".

  • Conducted more than 50 trainings on visual thinking in open and corporate visualization trainings - VISC, University of Latvia, Latvenergo, Latvijas finieris, Riga Coaching School, etc.

  • Apply the experience gained in the work of the manager and the knowledge gained in visual thinking, coaching and teamwork training both in working with teams and in creating training.


2 online learning sessions | 8 academic hours

Session I



4 academic hours


Introduction and expectations:

  • I'm at work

  • Me personally

Visualizing the problem

What is visual thinking?

  • How does it help reinforce the message?

  • How does it help solve questions?

  • How does visualization help convey information?

Visualization without drawing
Technical drawings:

  • Block diagrams

  • Lines

  • Arrows

Visualization and its use in the professional environment

  • Examples of visualization in a business environment

Message and Content

  • How to create a message?

The tension triangle

  • Balance between spoken, written and drawn

Message target audience:

  • To whom?

  • Why?

  • Rules


Group discussion:


Practical work:

Let's visualize


Classification of visual elements


Video - visualization

Session II



4academic hours


Visual presentation

  • My visual message


  • How does it occur?

  • How to draw anything?

  • Where to look for inspiration?

Technical solutions

  • Transferring an idea remotely

How to solve tactical tasks?

  • Turning complex tasks into understandable solutions

  • How to draw a simple idea?



Visual metaphors




Paldies par reģistrēšanos!

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