Intended for:
Skills and techniques for sales teams and professionals for improving sales results.
Challenge:
Salespeople and sales managers spend a lot of time on yesterday's results, for example, and today's market situation. But looking at the results doesn't improve them. Discussing the situation doesn't change that. How can sales teams improve tomorrow?
Determined people say - let's plan activities and act: let's send e-mails, call, go on visits! However, experienced managers know that determination is not enough. After an awkward call or a sloppy visit, a customer may be further away from making a purchase than they were before the failed activity.
This realization leads to more nuanced questions.
How to lead a conversation? How to find out Customer Needs? How to show Product Value? What are and are not Benefits? How to direct the Client to an agreement or find out Objections? How to defend the Product Price? How much does the Discount cost and what to use instead of the Discount?
What should be done to turn a promising opportunity into a tangible deal?
More details about it - Kārlis Apkalns in the "Effective Transaction Management" seminar.
Benefits of the course:
Improved ability of salespeople to convert sales opportunities into deals with:
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accurate understanding of the structure of the sales conversation;
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reviewed the most frequent errors of sellers and solutions for their correction;
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acquired the most essential skills for each stage of the sales conversation;
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handy handouts for repetition and skill maintenance.
Course format:
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In-person training;
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Analysis and systematization of personal experience;
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Homework, video recording and analysis of common experience.

Kārlis Apkalns
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MBA (Riga Business School).
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He has worked in the leading advertising agencies of Latvia with Coca-Cola, Electrolux, Statoil, SEB, Rietumu banka, AB.LV, etc. clients.
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He was the marketing manager of IBM and Scania in Latvia.
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Conducted research on the communication of the image of the Latvian state.
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Conducted similar trainings at Exigen, VISMA, infogr.am, DPA, Siemens, SAF Tehnika, LMT, Tele2, Lattelecom, Transcom, Nord Connect, BTA, Balta, Ergo, Seesam, Trasta Komercbanka, Citadele, Nordea, Reaton, Latio, TEVA, Pfizer, Mylan, Olainfarm, Domino, Franks House, TNS, Toyota, Peugeot, Volkswagen, Ramirent, Cramo, Wurth, Elfa Distrelec, Baltic Data, Rolling!, Lanordija, Hanzas Maiznīca, 3M, etc.
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Works with students of the Riga School of Economics (SSE Riga).
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Writes a blog dedicated to management and sales topics.

Program:
Two days in person | 16 academic hours
Day I
VALUE
8 welldemic hours
TRAINING CONTENT
Introduction - What is sales?
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Why do Latvians not like to sell?
The Essence and Essence of Sales
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When does the Customer buy?
Sales cycle - open, find out, present, close
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Three typical mistakes in the sales cycle
Open and explore stages - Conversation management
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Skill No. 1 - Active listening
Stage to present - How to show the Value of the offer?
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Skill No. 2 - Value formula
Homework, their samples and examples
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Value formula
METHODS
A colleague's "sale" according to the Value formula
Day II
THE DEAL
8 academic hours
TRAINING CONTENT
Homework (Free product) presentation, with video
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Joint analysis - What can I learn from my colleague?
Stage to present - Presentation of benefits to the client
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What are and are not Benefits?
Stage close - Price sale post
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A selection of the saddest examples of price selling
Stage to conclude - Discount and its costs to the company
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How to save customer costs without reducing the Price?
Closing the stage - How to Agree or open an Objection?
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Skill No. 3 - Closing techniques: Why and How?
Summary - Further Growth Steps and Plan
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Sales: Art? Math?
METHODS
Increasing the value of the free product
Personal development plan
Reviews:
"If I have to name two insights, the first is the belief that the work of a culture manager and event producer is also comparable to the work of a salesperson. The products we sell are specific, but the knowledge and techniques acquired in this course can be adapted to them - and it really works!"
The second one cannot be called an insight, but more of a benefit - it is a great opportunity to look at yourself from the outside (very valuable for those who have been working with the same product for many years), an opportunity to look at your everyday life from the outside and be inspired for new works , as well as refresh your professional self-confidence."
Sondra Lāce
Board member of Communication ART, also manager of musicians and producer of events
"Visma Enterprise chooses training providers who help solve a specific problem of our company by combining new knowledge with the company's existing experience and competences. It is important for us not to hastily buy a ready-made store suit, for which you may later regret the money spent, because of this, that we will feel uncomfortable in it, we will wear it rarely, but to invest our time and money in cooperation with a quality tailor who will delve into our needs and create a suit that we will actually wear every day. Kārlis Apkalns is our tailor, with whom we already cooperate regularly."
Artūrs Ernštreits
Visma, Director of Product Management
"This is the best sales training I've ever been to. Instead of the American "inspiration" and crushing "we are powerful, we will succeed, we can achieve anything we want", it groups the entire sales process in very clear, realistic steps - and you can go sell anything: because you know how to listen, what to hear, when and what to say, what makes a sale and what destroys it, why this happens, but that doesn't happen and never will, because people buy then, then and then , not now. And with practical exercises - give you a customer (extremely grumpy and grumpy, unwilling to buy anything) and try your hand step by step, build a conversation, neutralize objections, keep the customer's attention and guide his wishes, and sell to him in such a way that he is happy (really happy. not forced) to buy. And the coolest thing - usually excellent salespeople come to learn on these courses, those who sell deals worth millions, those who sell already purchased services (keep customers who want to leave ), those who are the most, best-selling sellers in their company: there is something to learn not only from the instructor, but also from the group members. I wholeheartedly recommend."
Dina Lase
Vegus, vegetarian schmoer instructor-director
"A good course to structure the existing knowledge, what you have concluded and to hear the experiences of others. Useful for the new knowledge to settle in and help in communication that brings results."
Kārlis Spravņiks
SIA Pro Finance, Member of the Board
"Karlis Apkalns is definitely a sales guru. The formula is simple: if you want to learn how to sell with pleasure for both yourself and the client + conclude a profitable deal for all parties = contact Kärlis - he will do the rest!"
Andris Tikhomirovs
Bezrindas.lv, Ticket Sales Manager
"I found this course thoughtful and useful. From a practical point of view, this is the best training I've ever attended. Liked:
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A structured approach, but the ability to be flexible and answer participants' questions without creating the feeling that we have left the intended topic;
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Flowing transitions;
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Targeted progress towards the result, not just having a cool time;
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A simple and well-understood sales formula;
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The practical tasks - I liked that the lessons were discovered with the task, because it maintained a good tone, because you couldn't know at what moment something equally challenging would follow."
Dina Aruma
Baltic Data, Operational excellence expert
"It is useful to look at your work from a buying-selling perspective. It allows you to understand the needs and interests of the other party to the transaction, to structure the information necessary for the transaction in such a way as to increase the value of your idea or product as much as possible, and to plan the meeting in such a way that it results as often as possible with a mutually successful transaction."
Indra Zomerovska
Possible Mission, Head of Partnerships and Communications
"2 thanks:
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for inviting me to feel the satisfaction that a result, an excellent result, can bring, provided: huge, exciting, persistent, creative, exploratory, analytical, wild… work. Thank you, Karli, for setting the bar high for RBS! MT is still my most important course and You are the best of the Instructors I have had the opportunity to work with.
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on Balance issues. I keep asking myself and I keep giving answers... Answers to myself. Sometimes true, sometimes not completely. I think that the sail I lead has a direction, because on that shore is what is important to me. What's important right now."
Sanita Krieviņa
Manager of the Cēsi branch of Bank "Citadele".

