Intended for:

For building a stronger internal culture for communication, personnel, management teams.

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Challenge:

 

In the everyday life of the organization, internal and external communication are increasingly merging. It is no longer possible to create a different image on the outside from the inside of the organization. Therefore, the internal culture becomes the strategic basis of the organization's competitive advantage and reputation building.

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All companies are looking for the "Holy Grail" - a formula for a strong internal culture that would allow them to attract the best employees, make customers the ambassadors of the company, and ultimately earn more. However, only a few succeed.

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How to build long-term relationships in an era of short-term loyalty? And why "all happy companies are alike, but every unhappy one is unhappy in its own way"? The big secret is that… not everything is always equally important.

 

How to find the right points of application of force in the formation of internal culture and focus resources on them?

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To solve this challenge, let's answer more nuanced questions. Why does internal culture become external reputation? How to sift information from information and put it into a story? What is the invisible but real gravity of influence and power in the organization and how to work with it? Which channels are effective and how to use them? How to build internal communication during changes and crises? Why are employees your best communicators, and what happens when they're not?

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Answers to these and other questions - in the seminar "Internal culture as the basis of the organization's reputation" by Ivars Svilan.

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Benefits of the course:

Practical examples and a broader view of communication mechanisms and tools will allow:

• better understand the mechanics of reputation formation;

• transform information more effectively into accurate messages and into stories;

• create an internal impact map of your organization;

• find new opportunities in the use of internal communication channels and tools;

• react better in crisis situations and use internal resources in solving them.

Course format:

 

• lectures and discussions, analysis and systematization of personal experience;

• group works, case studies analysis;

• stories of experiences and discussions during which we will learn from each other.