17-19 NOVEMBER 2020, 14:00 – 17:30 (UTC+2)

Why should you attend this intensive workshop?

Millions of business people in large corporations, SMEs, and new ventures alike, use Alex Osterwalder’s methods to strategize, innovate, transform, and grow. Discover and apply their latest thinking, trade secrets, and all the tools and processes from Osterwalder’s 4 best-selling books, including the brand new book The Invincible Company. This Virtual Masterclass is hands-on and practical with extremely high energy, countless exercises, and tremendous take-home value. The workshop is available for up to 150 people.

Managing Innovation & Portfolios (Brand New Concepts from The Invincible Company)
  • The Leadership Challenge & The Invincible Company
  • The Portfolio Map
  • Building on Business Model Patterns
  • Managing Innovation Portfolios
  • Designing an Innovation Culture
Testing and de-risking Innovation
  • Why do innovations fail?
  • Customer Development and LEAN startup
  • Testing Library

Value Proposition Design
  • The Value Proposition Canvas
  • Value Proposition Design Best Practices
  • Design Thinking & Prototyping
Business Model Innovation
  • Types of Innovation
  • The Business Model Canvas
  • Evaluating Business Models
We bring our world-class workshop experience into a virtual environment. Participants learn and apply in a highly interactive and engaging format. The Masterclass iterates constantly between explanations and hands-on exercises. World-class innovation is illustrated through case studies such as Amazon for Innovation Culture, or examples like Bosch, MasterCard, or WL Gore to show how the methods have been applied in companies. All exercises, cases, and examples help participants learn how to compete on business model (portfolios) rather than products, services, and price only. Participants will understand what it takes to build an invincible company. They will have multiple opportunities to meet and learn from other participants in our virtual workshop. This live, hands-on workshop is sure to be an invaluable learning experience.


Get Your Access

During this intensive 3-day online workshop, Osterwalder will help you discover and apply all the tools and processes from his 4 best-selling books. This virtual masterclass is hands-on and practical with extremely high energy, countless exercises, and tremendous take -home value.


• Full access to the 3-day Virtual Masterclass with Alex Osterwalder
• Pre-course to prepare you perfectly for the 3 half-days
• The required materials to follow the courses the best way
• Training exercises to learn during and after the courses
• Access to the video library for a year (normal price 150€ and already 50+ keynotes available)

1990€ + VAT

*Less than 15 seats left

Register now →

Agenda – 17-19 November 2020

Timezone: EET – Eastern European Time, (+02:00) Europe/Helsinki

Day 1: The Tools of Innovation

  • Managing Innovation and Portfolios
  • Business Model Design
  • Value Proposition Design

Day 2: Designing Competitiveness

  • Design Thinking & Designing Competitiveness
  • Competing on Business Models
  • Shifting from Old to New Business Models

Day 3: Reducing Risk and Uncertainty + Test Mindset

  • Lean Startup & Testing Business Ideas
  • Managing Innovation Portfolios
  • Novation Culture Readiness


Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies.

Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

His books include the international bestseller Business Model Generation, Value Proposition Design, Testing Business Ideas, and the recently launched The Invincible Company.